Tool Hut
Clay
Enrich leads and run AI-personalised outbound at scale.
Add Clay to your hut →Clay is a lead enrichment and outbound automation platform that pulls data from 75+ sources — LinkedIn, Apollo, Clearbit, Hunter, and more — and uses AI to write personalised outreach for each prospect. Instead of manually researching each lead, you build a Clay table that does the research and writes the email automatically.
Plans start at $149/mo (Starter). Growth and Enterprise tiers for larger teams. A favourite of outbound-heavy sales teams and growth agencies. Often compared to Apollo.io for prospecting data and to Outreach or Salesloft for sequencing, but Clay's differentiation is the multi-source enrichment combined with AI personalisation in one canvas.
| Made by | Clay |
|---|---|
| Pricing | From $149/mo |
| Best for | Lead enrichment, AI-personalised outbound, multi-source prospecting |
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