HubSpot AI
AI across HubSpot's CRM for content, email, and customer ops.
Add HubSpot AI to your hut →HubSpot AI is the suite of AI features built into HubSpot's CRM platform — content generation for emails and landing pages, AI chatbots for customer service, predictive lead scoring, conversation intelligence for sales calls, and an AI assistant (Breeze) that surfaces insights across the platform.
AI features are bundled into HubSpot's existing plans rather than sold separately. Starter CRM Suite from $20/mo; Marketing Hub and Sales Hub unlock the deeper AI tools. Primarily compared to Salesforce Einstein for CRM-native AI and to standalone tools like Jasper or Clay for focused use cases.
| Made by | HubSpot |
|---|---|
| Pricing | Included in HubSpot plans from $20/mo |
| Best for | CRM-native AI, email content, lead scoring, sales conversation intelligence |
Alternatives to HubSpot AI
- Jasper
Marketing-focused AI for on-brand campaigns, copy, and content.
- Copy.ai
Go-to-market AI for sales and marketing copy and workflows.
- Writesonic
SEO-oriented content writer with articles, ads, and a chatbot.
- Clay
Enrich leads and run AI-personalised outbound at scale.
- Apollo.io
Sales intelligence and engagement platform with AI assistants.
- Lavender
AI email coach that scores and improves your sales emails live.